https://www.caitlincorsetti.com/home daily 1.0 2023-02-13 https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/2c93900f-8303-434f-b776-b2ad30f2311f/2.png Home https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1578453337054-IGHO3DPPILGMK2A7I8M6/3C5642D8-4D64-4AF1-AD69-CBF811364935+2.JPG Home https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/8fc3505a-5e75-441c-984f-72821d71af37/Untitled+design.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582585394164-EU503GO17NWP3S0NUNG0/uaWFF6pE_400x400.png Home https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582585237594-PBCBJYOJW4UNI9U1YOOO/IMG_5031.jpg Home https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582585003873-GZ8QMXC09BYEMOI9A7X3/sweetwater.jpg Home https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1578690228800-MW0LI857EIKLUVHW8RC0/delta+leggings+tweet.png Home - Delta’s Most Viral Tweet In 2017, United Airlines banned two girls from boarding a flight because they were wearing leggings. Delta wanted to respond to the hundreds of questions about what travelers could wear on their flights. I sent some options, and this tweet went viral within a few hours, grabbing the attention of The Huffington Post, CNN News, People, Chrissy Tiegen, WorldStar, and more. It is Delta’s highest-performing organic tweet to date. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1578452293562-1WNRNR3TTSZOU63AHBLY/clark-young-QdRnZlzYJPA-unsplash.jpg Home https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1578454296056-6NQYBHPJ6HCJQXI0YE2D/mohammad-metri-1oKxSKSOowE-unsplash.jpg Home https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1578689893038-D5P1QNEB93VEGJQ4RT7D/jaredd-craig-HH4WBGNyltc-unsplash.jpg Home https://www.caitlincorsetti.com/about-1 daily 0.75 2023-02-13 https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582755348701-1HMW5V9NPJNCA5H1TAWW/IMG_5168.JPG About https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/bcd72eab-6362-42f7-9e11-e0190a7750ab/CN_Portraits_0126.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582756684471-2QR7WP1YYWVF6IQXU3WE/D6CDB1C0-F483-465B-B79D-FED714E735B7.JPG About https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582757141047-XHXRISVYBQMP7I9OPOYD/6D377728-C457-4B1F-9800-0C0060308CC1.JPG About https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582757186549-4N6NATJLLLR2Q4KO8S8J/E6608259-1CA5-4CFC-B4F1-1F3E7509C675.JPG About https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582757211244-IM0MET8TRH117WGENQHT/IMG_3433.jpg About https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582757186609-N77W9NWSNEG1V11U33OZ/89F58876-1F14-4D8E-9B0B-8329FD2833BC.JPG About https://www.caitlincorsetti.com/freelance daily 0.75 2023-02-13 https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582753491511-UIV5W5SO9JGXD384JSGZ/image-asset.jpeg Freelance Inquiries https://www.caitlincorsetti.com/portfolio daily 0.75 2023-02-13 https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582668101970-0WCW4ORWLQZ1FLV273V9/IMG_4084.JPG Portfolio As a dog whisperer, I can also handle pups on set. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1676321156788-FYROL1YWB6OZQDY7L2AW/Untitled%2Bdesign.jpg Portfolio - Affirm https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1676420938431-6BWJPSNF8CODDKTNOPKK/AmazonAffirm_Present.jpg Portfolio - Affirm | Amazon Holiday https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1614183330445-G4M1YJZ0SIX3A631J7YV/uaWFF6pE_400x400.jpg Portfolio - American Cancer Society https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582669221993-JNCKBNK7DKBO7TBI9M2O/Coca-Cola-Logo.png Portfolio - Coca-Cola https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582676794614-73PSXK5RX4MKLULMZAA8/download.jpeg Portfolio - Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582757737034-0Z4C1RYKYCTOL6F3ZK05/df0f2ca532981fd00f75ee3be3ee5c34.jpg Portfolio - Interface https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1614183315419-OWP0DCYJGLZUWZSVI1VD/5oXRJOhD_400x400.jpg Portfolio - John Frieda https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582669219821-ZV67HJEB4FG33G3RLF9P/26805400_10156003118747556_6829803000343321380_n.jpg Portfolio - Make-A-Wish https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1614183305707-SWVDYSF47O4I9FSR92YH/38987125_2251283731576590_1571185813_n.jpg Portfolio - Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582669220372-CKAZSEY4E9OMO5BFJF65/nfp5NqMy_400x400.jpg Portfolio - Operation Smile https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1614183322993-C6RAI24VAJMWBBO4GU7Y/sweetwater.jpg Portfolio - SweetWater https://www.caitlincorsetti.com/american-cancer-society daily 0.75 2020-02-25 https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582586761328-K19PBZXNS7ZULGJ3PO9O/ACS_Hero_1440x960.jpg American Cancer Society - American Cancer Society American Cancer Society had just begun its partnership with Dagger when I joined the agency in 2018. It’s not often you get to start with a client on Day One, and I’m fortunate to have gotten that opportunity with ACS. They specifically wanted to enhance their social presence and create more ownable content. With my expertise in social media and a knack for delivering innovative, evergreen content, I served as the creative lead on the account. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582587617558-JZZYP4I768MC3JUTMYWS/ACS_Research_480x480_1.jpg American Cancer Society https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582587617545-Y92DOCI2LV13P2N5DUQ5/ACS_Research_480x480_2.jpg American Cancer Society https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582587618151-6CXL1P7U4R9IPE5TR77B/ACS_Research_480x480_3.jpg American Cancer Society https://www.caitlincorsetti.com/makeawish daily 0.75 2021-02-24 https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1614190965212-JD9CMBTB7SXVB33ZJOVK/MAW94607-1+FY21+Giving+Tuesday+Campaign+-+Layout+BO3.png Make-A-Wish https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1614191028641-FR10B6CD5MX4V4Q6K2ZO/Screen+Shot+2021-02-24+at+1.23.37+PM.png Make-A-Wish https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1614191070009-4LM5YHAX2LVV3519WCL5/Screen+Shot+2021-02-24+at+1.24.17+PM.png Make-A-Wish https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1614191229508-VSWXF98TF71LW96FCECU/Screen+Shot+2021-02-24+at+1.26.56+PM.png Make-A-Wish https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1614187105481-296NLP9C30CA0LKS4DUF/Screen+Shot+2021-02-24+at+12.17.15+PM.png Make-A-Wish - Make-A-Wish During my first week at One & All, my partner Jenny Dougherty and I were tasked with creative work for a pitch to Make-A-Wish. To our delight, we won the digital. Within a few months, we won the direct mail. We’ve seen extraordinary results, even in the midst of a pandemic. In direct mail, we saw a 13% increase in revenue and a 16% increase in gifts just in September-January of FY21. Our FY21 Giving Tuesday digital campaign (display, social, SEM) showed a YOY increase of 43%, raising more than $965k. Our December holiday campaign performed with a 4.54 aggregate ROI, bringing in $2.46M. We’ve produced several DRTV and CTV spots, which have all seen an increase in revenue for the organization. Working with Make-A-Wish has been a dream. It’s been truly inspiring to partner with this client and to interact with wish kids and their families. It’s an honor to be on this account. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1614190129094-LMAXMVRSUQUDJJD0JPRO/maxresdefault.jpg Make-A-Wish - Pivoting in a Pandemic While working on the Make-A-Wish 40th Anniversary campaign, COVID-19 happened. Suddenly, we had to switch gears, as wishes were put on hold. We were in close and frequent communication with our clients, ideating alongside their internal creative team. We developed “Messages of Hope” to ensure wish kids knew that their wishes would still come true, while also emphasizing that wishes are waiting to increase fundraising efforts. Thousands of Messages of Hope came in, and we were able to continue raising money for children while overcoming the obstacle of delayed wishes. From AdWeek: The ever-changing nature of the pandemic has put nonprofits in reactive mode. In many cases, they’re working faster and trying out strategies they may not have before. For instance, Make-A-Wish postponed plans for an elaborate campaign debuting in March. The campaign was in the works since October. “We had to pivot because March was just not the time to launch,” Adele Mulford, director of creative services at Make-A-Wish, said. “The concept of celebrating just really felt out of touch with the tone of the world.” Instead, Make-A-Wish came up with a secondary plan in a matter of days with help from nonprofit-focused agency One & All. To draw attention to kids’ delayed travel-related wishes, Make-A-Wish came up with the campaign “Messages of Hope,” which asked people to share messages of encouragement with the hashtag #WishesAreWaiting. “It was uncomfortable, but it’s a muscle we’re continuing to develop,” Mulford said. “It’s refreshing and exciting and terrifying all at once.” https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1614194020916-S79WGBMLT3Z12MQ4G7ZU/Screen+Shot+2021-02-24+at+2.06.19+PM.png Make-A-Wish https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1614194303908-MBXTZKIGGU18BR8PZ9DS/Screen+Shot+2021-02-24+at+2.14.45+PM.png Make-A-Wish https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1614194020819-KR340KSQFYZH5GQL54W2/Screen+Shot+2021-02-24+at+2.10.45+PM.png Make-A-Wish https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1614194019815-MJR9HQS09RS73DIZGGD8/Screen+Shot+2021-02-24+at+2.07.30+PM.png Make-A-Wish https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1614194021898-VRBXFUB7WU9IM3KGBVRX/Screen+Shot+2021-02-24+at+2.11.13+PM.png Make-A-Wish https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1614194277566-GYIH3PE5F4QQCHX4K30N/brochure.png Make-A-Wish https://www.caitlincorsetti.com/nike daily 0.75 2020-02-26 https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582743841075-N4AGKV6WY7RMDLJ577H5/2016-08-24-nike-omega-1-mobile_ios_retina.png Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582744605399-UHPHHO7LVAL3D2L08SY5/IMG_1610.jpg Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582744715767-XM2PM7P20KTLSJVZ7IJ9/IMG_1609.jpg Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582744737275-6XMNFWO3AM503DAD0367/IMG_1608.jpg Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582744781512-8EMQNGOH24GUISPMQ1KV/IMG_1607.jpg Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582744813010-PAN3OYRQM5RL4G570RPC/IMG_1605.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582744839159-7TLY6YJKQ2L6O8HIMLHX/IMG_1604.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582744865295-OUNB99AH9CLZB0066ICI/IMG_1603.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582744921826-2K7E2D79VGUW4RJNOV5Q/IMG_1602.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582744941511-R3N4GWXSICA5PHH9HUY9/IMG_1601.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582745039588-PMQ96LENYL5C1ZHHH08E/IMG_1600.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582745076595-ECGPZHXZXNQ819XHTN1Z/IMG_1599.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582745118172-W2REXRLH6H5LBVJ99D9O/IMG_1598.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582745154126-BH5JUKAI2ETRCO9AYLJ1/IMG_1597.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582745171352-NPJTKXXF4ZMN09VUP3UN/IMG_1596.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582745189122-EV0Y0PDE6J1VL1CCN9H1/IMG_1595.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582745338957-WUS0F18VPN7077IADTG0/IMG_1594.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582745361438-V09A06AUKB0C29XGGBEI/IMG_1593.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582745413313-SATLFL3KI6PEN2UT67HP/IMG_1592.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582745439003-Z12GB18QIB6YMSEJ10C9/IMG_1591.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582745477684-2JHK2F4QWFLO3XXIVVAH/IMG_1590.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582745495755-AL5RLLDZFUUWMAIRIBCE/IMG_1589.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582745509176-U06DMUARFKI9D3HDM0BC/IMG_1588+2.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582745530361-JU2SOI101NNJA5QYKAX6/IMG_1587.PNG Nike https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582745578300-NL7BNX9955KFKFXGYW53/IMG_1584.PNG Nike https://www.caitlincorsetti.com/john-frieda daily 0.75 2023-02-13 https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582739317088-VWTYF3TITEQQ4EVG727H/Screen+Shot+2020-02-26+at+12.46.22+PM.png John Frieda https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582739316739-EXW1RE035JWGLDPH26MB/Screen+Shot+2020-02-26+at+12.46.29+PM.png John Frieda https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582741686035-NXD03QUS3SO0LYIEX8ZZ/IMG_0443.jpg John Frieda - John Frieda So your boss calls you late one night and says, “You have a lot of hair. I need you to learn everything you can about John Frieda.” Luckily, you’ve been a loyal customer of the brand since the ‘90s. Pitching to John Frieda was one of the most fun experiences I’ve ever had. When we won the social business, my team and I pushed their creative in an entirely new direction. I lead a lean team to create innovative new content for the brand. From writing copy to storyboarding to directing to capturing and editing photos, I wore many hats and loved every second of it. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582739244602-GNDW6GTVCAI35LVLUR3B/Screen+Shot+2020-02-26+at+12.45.44+PM.png John Frieda https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582739243977-4EMK4WDIK4SG8MQQB47M/Screen+Shot+2020-02-26+at+12.46.00+PM.png John Frieda https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582739246022-Q4JXG4LPU5UP7Z9MKNCW/Screen+Shot+2020-02-26+at+12.46.10+PM.png John Frieda https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582741891835-29OZ3763VYL8TVEP4J82/IMG_0209.JPG John Frieda https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582741872316-R6Z76L0WL2L15QU7W8D4/IMG_0220.JPG John Frieda https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582741878329-I3GGWB2R7IRGJ54636CV/IMG_0208.JPG John Frieda https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582741881315-ZCRB25UHC86213CC6BSH/IMG_0183.JPG John Frieda https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582741887601-D8S79G3VOEA3TQLEEY7E/IMG_0176.JPG John Frieda https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582741887876-HX5FA1Y0LY2PQKN8VF7I/IMG_0144.JPG John Frieda https://www.caitlincorsetti.com/contact-me daily 0.75 2020-02-26 https://www.caitlincorsetti.com/delta daily 0.75 2020-02-26 https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682970752-FRJ79EQTH0QY4SFAKKCH/IMG_1580.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682271093-EWSP5V2UF2ZN31Q8MED0/IMG_1579.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682299611-71KQ5EOSWYHUJSSOSN56/IMG_1578.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682316554-02JRMZROJ41YXB7EDCNZ/IMG_1577.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682341082-IWTID2ZLTCWQG6OVR0YL/IMG_1576.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682394021-1PW2QCS7JP5JOBOSJ0CX/IMG_1575.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682425043-CJQOQFX8NQJDZ4HN1O5O/IMG_1574.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682444427-BCOBFSO7PFK83QCY49PG/IMG_1573.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682456200-YJ0LDASH2C8J1QVBEBF4/IMG_1572.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682484033-NNQ9BPG9GUJPJXGB03ID/IMG_1571.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682497565-OWABT5XL3FNMMA50S8KZ/IMG_1570.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682517304-5XPMQG4766NLUD7XKGYF/IMG_1569.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682602649-SRS9MPFIDG7JJLGN8KRI/IMG_1567.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682625435-Z9UZTIL8I7KLT9K7WTLD/IMG_1566.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682659466-WBZI0P2ADSLA8DZZTFT2/IMG_1565.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682675362-AEKW8CZGAXTDV57YIEP6/IMG_1564.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682704464-G570S9EUK0P3EH07HM4G/IMG_1563.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582682727738-U7L5YDNJHQX6DD29GMDB/IMG_1562.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582678209302-JWE5SHZ2CKST0V7H2A6S/0F5D43A5-FB36-4514-AFA9-F12E4302748B.jpg Delta - Delta I began working on the Delta account at Moxie in 2016 as the copywriter for monthly social media content. My partner, Avery Robinson, and I created cross-channel content for Delta regularly for nearly two years. We mixed “from the window seat” shots and user-generated photos combined with original concepts and content that resonated with a wide audience. From viral tweets to Instagram Stories, we made thumb-stopping pieces that elevated the brand in social. In addition to social media, I worked on several larger campaigns, including Delta’s record-setting Big Thank You. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582683218430-TZY4FN9DRBRZJV1BS12S/delta%2Bleggings%2Btweet.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582678686926-H4MPHD3IR28VN4OYGE4M/IMG_8287.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582678710318-4XSTXQ6N7M10R6LHHEX5/IMG_8291.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582679787181-RBEYMMF9M9O7QPHPBJFF/IMG_8286.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582679819193-BCN58K6B54QXROLB321H/IMG_8289.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582681274450-RCH0CJUSKYL6CPAIN5TX/IMG_8277.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582681313434-HKP5LPODNO4V3BW0PT83/IMG_8278.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582681379860-H53Y2C8OJYCPFN8WLGB8/IMG_8280.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582681415916-XTZLLGJBMXPRKV41Z6DO/IMG_8274.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582681495110-31WB7BIJJEKEVYGO0Z63/IMG_8267.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582681623702-BTWU3KD6A77MQDIYYQR8/IMG_8266.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582681608049-00CPF310OZJ9DHIT8DV1/IMG_8268.jpg Delta https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582681573504-UWCN1MREXP4BFO3LXKP4/IMG_8269.jpg Delta https://www.caitlincorsetti.com/interface daily 0.75 2020-02-26 https://www.caitlincorsetti.com/resume daily 0.75 2020-02-26 https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582758406339-Z2MRC7T2KROPU5MQFR88/res2020+copy.png Resume https://www.caitlincorsetti.com/sweetwater daily 0.75 2020-02-26 https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582749021021-PQXHPPNRG8NSVS7AI4XI/Screen+Shot+2018-12-17+at+3.52.29+PM.png SweetWater https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582748443101-E0JJZCQSPH7PJKMCERZ7/Screen%252BShot%252B2018-12-17%252Bat%252B3.49.24%252BPM.jpg SweetWater https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582748467082-POQEO3J9A8SPRQ9Q9XZD/Screen%2BShot%2B2018-12-17%2Bat%2B3.47.38%2BPM.jpg SweetWater https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582749466441-WSELBVT7HOJ5EIZL1I2I/Screen%2BShot%2B2018-12-17%2Bat%2B2.52.10%2BPM.jpg SweetWater https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582749478826-WVYZ7JYL2J8HIJHOCBTH/Screen%2BShot%2B2018-12-17%2Bat%2B2.51.43%2BPM.jpg SweetWater https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582749484276-MIDGGFE2MQV2R4WNYGA2/Screen%2BShot%2B2018-12-17%2Bat%2B2.51.03%2BPM.jpg SweetWater https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582749489902-9U06D3OG88JVEQDRQPKZ/Screen%2BShot%2B2018-12-17%2Bat%2B2.50.24%2BPM.jpg SweetWater https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582749495015-NVOYUM677VKYYMGXS196/Screen%2BShot%2B2018-12-17%2Bat%2B2.49.47%2BPM.jpg SweetWater https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582746521285-DY0MMIT1L6GT6858CETV/Sweetwater_720x968_1.jpg SweetWater - SweetWater While I was at Dagger, I served as a lead creative on the SweetWater account with my partner, Amber Worrell. As the Agency of Record for the brand, we had already launched several successful campaigns. But then came a big one: launching their new sub-brand of 420 Strain. The first beer in the lineup was 420 Strain G13 IPA, named after a legendary strain of cannabis. How do you market a beer that smells like weed (but isn’t) in a culture where marijuana is illegal on a federal level? We concepted and crafted a campaign to drum up buzz, raise awareness, and ultimately drive sales of this new brew in social. With a five-phase approached, we created a hugely successful and robust campaign that included SweetWater’s first ever Facebook Live video, a secret Facebook group, and more. View the full case study here. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1582748947399-WCM0ZJ9VS8GTS11X3JJS/Screen+Shot+2018-12-11+at+10.38.30+AM.png SweetWater https://www.caitlincorsetti.com/404-page daily 0.75 2020-03-03 https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1583253281215-LLONA28WJVFW81RPDLT8/dumbledore+gif.gif 404 Page https://www.caitlincorsetti.com/affirm-amazon-holiday daily 0.75 2023-02-15 https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1803c64f-4a6c-41a5-9991-34a16c55e9ee/Static_0.jpg Affirm | Amazon Holiday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/dc741ef8-41db-48fb-8472-ea92027538ce/Billboard.jpg Affirm | Amazon Holiday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/8cee76ab-331c-4dfc-ac99-fb7f32d8b1d4/Billboard.jpg Affirm | Amazon Holiday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/6d971984-9736-4455-8e82-dfe31fbc4816/website.jpg Affirm | Amazon Holiday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/8dd34f0f-508c-4c6f-abe4-785d50aedfe8/Emails.jpg Affirm | Amazon Holiday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/5d2d309a-3abd-479b-a5ea-7f1b69982a18/Header.jpg Affirm | Amazon Holiday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/b06b1fc8-05e8-4d9f-a430-d69e606fa32e/Cover.jpg Affirm | Amazon Holiday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/96c605b1-c47d-4b68-96c9-a645dd039098/Electronics.jpg Affirm | Amazon Holiday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/658f63da-9c14-477b-8c15-5e0f4b7e860a/Push_notifications.jpg Affirm | Amazon Holiday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/f19d9eef-b15b-4989-a51a-7bfd16e7a277/AmazonAffirm_Gingerbread.jpg Affirm | Amazon Holiday - Affirm | Amazon Holiday Coming off the success of our Affirm | Amazon Prime Day campaign, we created another full-funnel marketing campaign for the 2022 Holiday season to drive awareness and revenue. With everything from emails to display banners to billboards in Times Square, we successfully created a co-branded campaign that aligned with Affirm’s own holiday campaign. https://www.caitlincorsetti.com/affirm daily 0.75 2023-02-15 https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1676257985238-9FP0N3MWHFM81YT2IUX7/banner3-1.jpg Affirm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/2b07dc53-b30e-446f-bff4-40020de4e0e8/Social-1.jpg Affirm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/d49664a4-3482-4665-9452-818b9667dcb1/Push_notifications.jpg Affirm https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/900aa3fb-ea27-49b5-a7bf-fc61b6bcfc80/Amazon_homepage.jpg Affirm - Affirm I joined Affirm in 2021 in the middle of the pandemic while re-planning my COVID-cancelled wedding and renovating my house. Having bought my first couch with Affirm, I was beyond excited to join the brand creative team. Working with top-notch creatives, we developed everything from brand campaigns to lifecycle emails to social and everything inbetween. My role specifically involved leading copy and creative for Affirm’s partnership with Amazon, which we launched officially during Prime Day 2022. View more Affirm | Amazon work. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/03ab2aa9-5363-46ee-ad63-ed131cf4d0e1/com_homepage.jpg Affirm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/7272ff64-3e14-4f69-bc3c-5c1277ea8c23/Social-3.jpg Affirm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1676257984874-APREUC1RRHRL6F5IJQMK/banner1.jpg Affirm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/719083fc-5e50-4ac5-be0c-20ad3940f109/Affirm_app.jpg Affirm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/23f720dc-abbb-4b5b-a0fc-d5ba822847e7/Social-4.jpg Affirm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/47e69e1d-b7c3-4d18-969e-41cf8be871a5/Social-2.jpg Affirm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/a90e7deb-6f4e-453a-97f4-90db01db78df/Box.jpg Affirm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/858a0d7b-653b-4b8f-93cd-b27643d3cd49/Social-0.jpg Affirm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/5767b7e1-5419-4238-ad8f-c5207602afae/Email.jpg Affirm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/dc658779-65a2-45eb-aa65-797480d689f9/H1.jpg Affirm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d6d2ac3677cfc00014c781e/1676257988427-BYPPVEL852FNIKV1TIFU/banner3.jpg Affirm - Make it stand out Whatever it is, the way you tell your story online can make all the difference.